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BRANDMUSCLE JOINS THE UNITED NATIONS GLOBAL COMPACT
Global Compact encourages corporate consideration of universally-accepted principles to harmonize the roles of business and society
CLEVELAND – June 19, 2008 – BrandMuscle, Inc., an online marketing services company with solutions for national and local advertisers, announced today that it has joined the United Nations (UN) Global Compact. Regarded as the world’s largest voluntary global corporate citizenship initiative, the Global Compact was established to harmonize the role of business and society through ten universally accepted principles. As BrandMuscle continues to expand its business offerings and international engagements, these principles will guide the company’s growth strategy.
“From its inception, BrandMuscle committed to being engaged and active in our surrounding community. So, as that community expands to include new corners of the globe, it is only natural for us to become active supporters of the UN Global Compact,” said Phil Alexander, president and chief executive officer of BrandMuscle. “We intend to support and advance the principles of the Global Compact, recognizing the vital role that businesses play in contributing to the greater good of our global society.”
The Global Compact is a framework for businesses that are committed to aligning their operations and strategies with ten universally accepted principles in the areas of human rights, labor, the environment and anti-corruption. First and foremost, the Global Compact is concerned with exhibiting and building the social legitimacy of business and markets. It upholds that responsible business practices can build trust and social capital, contributing to broad-based development and sustainable markets
BrandMuscle plans to focus its support initially on the Global Compact’s environmental charges to promote precautionary approaches to environmental changes and environmentally friendly technologies.
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