Best Practices For Facebook Advertising Creative


This diagram shows the basic parts of a Facebook ad that need to be considered when creating a campaign.

With more than a billion active users and oodles of demographic, psychographic and geographic data, Facebook has become a premier option for local marketing. As Facebook’s advertising products continue to evolve, so do the best practices for reaching consumers interested in your brand and moving them through the marketing funnel from awareness to engagement (“Like Page”) and engagement to purchase intent (“Get Quote”).

To compile the advice in this post, we reviewed hundreds of Facebook ads and identified consistent attributes across four basic advertising objectives. Then we recreated best-practice examples containing these attributes to represent real Facebook ads across a variety of industries. The result is a Facebook ad guide that business owners and brand marketers can use to to create compelling Facebook ad content to grow their social communities and top lines. Check it out below and let us know what you would add to the guide using the comments at the bottom.

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