With more than a billion active users and oodles of demographic, psychographic and geographic data, Facebook has become a premier option for local marketing. As Facebook’s advertising products continue to evolve, so do the best practices for reaching consumers interested in your brand and moving them through the marketing funnel from awareness to engagement (“Like Page”) and engagement to purchase intent (“Get Quote”).
To compile the advice in this post, we reviewed hundreds of Facebook ads and identified consistent attributes across four basic advertising objectives. Then we recreated best-practice examples containing these attributes to represent real Facebook ads across a variety of industries. The result is a Facebook ad guide that business owners and brand marketers can use to to create compelling Facebook ad content to grow their social communities and top lines. Check it out below and let us know what you would add to the guide using the comments at the bottom.
Gleanster Research Publishes 2015 State of Co-Op and MDF Report – Benchmarking the Success and Failure of Channel Marketing
Gleanster Research’s State of Co-op and MDF Report sponsored by Brandmuscle highlights value and struggles of channel marketing programs for 2016 planning.read more
Small businesses with tight budgets are finding success with online marketing but a rapidly changing local marketing landscape leave them in need of help.read more
Brandmuscle’s State of Local Marketing Report webinar on Oct.15, 2015, will reveal local marketing trends, opportunities and challenges.read more
STUDY: National brands continue to spend co-op marketing funds on traditional tactics, despite high ratings for online channels by small business partners.read more
We teased out some details of our State of Local Marketing Report, but you’re not too late to register to receive the full report as soon as it’s published.read more
Rich-media Flash banner ads are all-but being phased out for HTML5. We chatted with experts in web development and online media. Here’s what they suggest:read more