When you think about local marketing, what do you picture?
A small business storefront? An ad in the local paper or clever Facebook page? Perhaps you’re thinking of my favorite: the wacky-waving-inflatable-arm-flailing-tube-man?
Regardless of the form it takes, local marketing continues to grow as a tactic for national brands with an estimated $61.2 billion to be spent in 2016 according to forecasts from BIA/Kelsey. One place we know that money will be spent – or at least 20 percent of it according to our State of Local Marketing Report – is at your local county fairs, home shows, sporting events, bridal bashes and auto expos. read more…
With the digital space growing so rapidly, it’s easy to assume that the marketing relevance of newspapers is dwindling. Maybe for the big guys, but don’t forget about where newspapers all started: locally.read more
Brandmuscle’s annual State of Local Marketing research analyzes trends, media satisfaction, opportunities and challenges that national and global brands selling through a distributed network of local affiliates (franchisees,dealers, agents, distributors, channel partners, etc.) face.read more
Infographic shows how national and global brands manage distributed local marketing to reach targeted audiences across a fragmented media landscape using local marketing automation.read more