A majority of consumers now turn to the web for researching and shopping goods and services, but not all channel partners use these tactics to promote your brand at the local level. In fact, our 2014 State of Local Marketing report found that despite high awareness of social and digital media tactics, adoption rates were growing at a much slower pace than expected. The reasons most commonly cited by re-sellers: “it is too complicated” or “it is too time consuming.”
From a marketer’s viewpoint, a well-designed digital campaign is both cost effective and easier to measure compared with traditional media. So one would think that brands would emphasize these digital tactics at the local level. Equipping local channel partners with content, support and incentives for using digital tactics pushes them in the right direction and does so in a way that’s most advantageous for your national brand as well as the local affiliate:
Brandmuscle’s eBev roundtable May 5 -7 in Phoenix will show how digital business-to-business marketing strategies can win in the beverage/alcohol industry.read more
Four techniques for organizing local paid search advertising campaigns so they don’t interfere with national pay per click search engine marketing campaigns.read more
Revisiting our data since Facebook’s News Feed algorithm change, we pull from expert Jon Loomer’s latest post to advise local marketers on social media.read more
Brandmuscle will give attendees an extra boost from the Cyber Café at the Wine & Spirits Wholesalers of America Expo April 12-15, in Grande Lakes Orlando.read more
Regular measurement reporting for local marketing should go beyond metrics and analytics to include strategic insights and actionable recommendations.read more
Financial services marketing at the local level helps banks and credit unions establish community ties and build trust among local branch customers.read more
- Has Your Co-Op Advertising Program Gone Digital?
- Brandmuscle Will Challenge #eBev Attendees With Digital Marketing Roundtable
- Brandmuscle to Serve Up Knowledge and Power at #WSWA72 Convention
- 4 Ways to Make Local and National Paid Search Work Together
- (Bad) Reporting for Local Marketing is a Fool’s Errand
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