Second Annual Study Identifies Trends, Challenges and Opportunities for National Brands and Their Distributed Local Marketing Networks
Chicago (September 30, 2015) – A webinar scheduled for October 15, 2015, will reveal local marketing trends, opportunities and challenges based on a national survey of more than 850 small businesses and the analysis of millions of dollars in channel marketing investments made by national brands over the past four years.
Now in its second year, Brandmuscle’s State of Local Marketing Report provides actionable data and insights to national brands and the agents, dealers and franchisees who represent their brands at the local level. Attendees will gain useful insights about local marketing trends — including a breakdown of which tactics are working and which aren’t — that they can use to plan their distributed marketing and co-op advertising programs for the upcoming year.
Highlights from Brandmuscle’s State of Local Marketing Report that will be discussed in more detail during the webinar include: read more…
Rich-media Flash banner ads are all-but being phased out for HTML5. We chatted with experts in web development and online media. Here’s what they suggest:read more
Less than 5% of SMBs have mobile websites, meaning the consumers who are most ready to buy may not find them. Our two minute video gives local marketers tips about mobile search and getting found online.read more
Customer service reps have a pleasant and altruistic nature we all should aspire to. Mimic these traits and it will help you at the office and in life.read more
National brand managers have two customers to please when creating advertising templates: the consumer and the local marketer.read more
Buying an email list to generate leads might seem quite harmless, but purchasing an email list could cause your company more harm than good. Here’s why:read more